About the course
"Coporate to Coach" is the cornerstone of Elissa Kelly's executive coaching curriculum, tailored for individuals eager to pivot their careers towards building a successful coaching business. This program offers a pragmatic approach for corporate executives to transition into coaching, emphasizing skill development and business acumen. Here's what participants will learn:
- Coaching Business Strategy: Develop a robust business plan that identifies your unique position in the coaching market. Learn competitive strategies essential for a coaching business, focusing on differentiation and market penetration.
- Personal Branding for Coaches: Guided by Elissa Kelly, participants will learn to craft a compelling brand identity. This section covers essential branding strategies to establish credibility and authority in the coaching industry, crucial for any coach entrepreneur.
- Marketing for Coaching Business Development: Explore digital marketing techniques specific to the coaching industry. Learn to create engaging content and employ effective social media strategies that capture and retain clients, key for launching a coaching business.
- Sales Techniques: Gain insights into selling coaching services with integrity. This includes creating attractive service packages and employing persuasive communication tactics, foundational for any coaching business.
- Operational Management: Understand the logistics of setting up and managing a coaching business. This encompasses financial planning and utilizing technology for efficient operations, ensuring a seamless client experience.
- Client Relationship Management: Implement strategies for maintaining strong client relationships, pivotal for achieving a sustainable and referral-based business.
- Product Development: Transform your expertise into marketable products, such as online courses and workshops. This is essential for coaches transitioning from a corporate background, aiming to provide value through diverse learning experiences.
- Business Expansion: Learn strategies to extend your reach and effectively outsource, facilitating the growth of your coaching business without sacrificing service quality.
Elissa Kelly's program is not just about acquiring knowledge; it's about applying that knowledge in practical, impactful ways. Aimed at executives seeking to leverage their experience into a coaching career, this program lays down the groundwork for becoming a successful coach solopreneur. It addresses the essentials of executive coach certification, coaching business development, and the nuances of transitioning from a corporate role to an entrepreneurial one in the coaching field.
